Tools
Sketching, Wireframing, Card Sorting, Research, Figma, Maze
Team
Myself
scope
The goal of this project was to discover how consumers interacted with food truck vendors on terms of ordering, takeout or pickup and use of social media. The idea was simple, take the user from locating a food truck, pay and order, to receiving a notification when the item is ready for pick up.
discover
Research was the foundation which helped shape the features included on this app. I started with conducting multiple interviews, gathering insights from affinity maps and unmoderated tests. That gave me the information to create my first sketches, LoFi digital comps, and seeing it through a working HiFi prototype.
Iterate and Test Often
Going backwards on design, I iterated the visual layout, added new features, removed features. Next, I moved forward by creating a 2×2 matrix to determine which features had high impact, but low cost/expense.
Taking Shape
After using several research methods and synthesizing my collected data, I was able to add the needed features on my app. Answering the why’s and doing just enough research got me closer to solving the user needs.
Results
Each step was dictated from the previous. With several rounds within the double diamond design process, I was able to complete the app at near MVP level.
Take a look at my working prototype here.