Tools
Sketching, Adobe XD, Adobe Photoshop
Team
Myself, Project Manager, Art Director, Client (Sales)
Methods / Deliverables
Double Diamond, HiFi Prototype
SCOPE
Business Goal
The goal was to let the app handle the initial introduction by onboarding potential consumers to explore vacation ownership.
The client needed strong visuals and a working prototype to get buy in from the key stakeholders.
contribution
Define
The client conducted qualitative data by way of observation out in the field. This information was shared during the discovery phase.
Discovery
Through discovery, I captured insights on user pain points, what caused failed transactions, and understanding what the client was trying to solve.
Design
I began with several sketches to get my idea down fast, then I had my Art Director review them before moving to a LoFi mockup.
Feedback and Iterations
I worked with client and the project manager to review and iterate my LoFi, before moving on to a HiFi prototype.
User Test
I did a quick unmoderated user test to get feedback on visuals and usability. My team consisted a team of designers, content writers and project managers. After synthesizing the feedback, I applied the features and conducted a few more rounds of tests.
Outcome
With a near MVP, the client had to pause this due to ongoing business changes. However, the Sr. Digital Marketing Manager was able to use some of the components for another project. See the live site.
APPROACH
The overall visual, user flow and common features (i.e. swipe left or right selection feature) was based on using UX best practice. To keep consumers engaged, I placed aspirational background photos as the user moved from screen to screen. The idea is to touch the consumers heart by visually showing them, vacations are essential for our well-being.