After analyzing site behavior, I decided to focus on improving the top portion of the product detail page. This resulted in increased site traffic and improved product discovery.
After conducting observations using Hotjar on the newly refreshed Product Detail Page, we’ve noticed an increase in both site traffic and the amount of time users are spending on the page.
Refresh overview section that combines both the 360º and mix of product lifestyle shots
By replacing the previous static image, I've showcased all product colors, giving the user a visual side-by-side look.
Integrated the finance calculator for quick access to play with numbers
