Product Launch

Supported the launch of LiveWire’s third bike, the S2 Mulholland.

Tools

Figma, Jira (Used for updates and asset delivery throughout the development cycle)

Team

Creative team, Product Manager, Developers, BA, Social Media Specialist, Marketing Manager

Deliverables

Figma dev-ready, Email, Video and image assets, React source files for developer implementation

Overview

the project.

As a key design team member, I’ve been crucial in developing and maintaining the Figma design file while being in lock-step with developers and QA. The launch of our new product necessitated integrating a new color theme into the design system, requiring alignment with the developers’ Storybook. Throughout this process, I played a pivotal role in organizing and updating components, layouts, and styles to ensure a seamless and efficient design workflow while upholding consistency across our projects.

In addition to my contributions to the design system, I developed and tested the official launch email, and configured our third-party UGC platform for social readiness on this project. I ensured the platform was set up to integrate with social features seamlessly and provided the code resource for our developers to incorporate into the product’s detail page. This effort aimed to enhance user engagement and interaction with our product, further solidifying its impact in the market.

Mixed Social Content
Site Takeover Effect
Official Launch Email
Product Tease Email

let's work.

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