Tools
Sketching, Adobe XD, HTML, CSS, Coda, Figma, Adobe Indesign, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Adobe Illustrator, Keynote, Powerpoint, SimpleTexting
Team
Myself as Design Lead, Sr. Designer, Project Manager, Director of Communications, SVP of Sales & Marketing Special Projects
Methods / Deliverables
4D, Empathize, Ideate, Website, Digital and Print Communications, Visual Style Guide, Customer Service (SimpleTexting)
scope
This four-night company event is celebrated once a year to recognize top performers in the company. Materials included the main event presentation created in Keynote, signage, a program book, various event print communications, an event website, and an SMS virtual help desk where the event team sent out daily reminders and event updates that gave our attendees an easy way to communicate with the event team.
Each year I played a crucial role to ensure all attendee visual touch-points were updated and ready prior to the event.
I oversaw all required print and digital pieces. This includes creating the visual style guide that lead the overall look and feel of the awards, program booklet, signage and keynote presentation.
I developed a mobile-first website using HTML, CSS and PHP. The websites’ primary use were for attendees to get quick access to event information, updates and connect with the event staff.
Challenge
Due to IT security and server concerns, I was not able to use CMS, nonetheless, editing was still a simple task.
Multiple Roles
I both managed and answered attendee questions using an SMS SaaS platform that was used throughout the event. During the main event, I would act as technical director, coordinating with the A/V team, while driving the main screen presentation.
approach
The business wanted to showcase top talent within the company. The visuals had to have a high-end feel, yet everyone felt they belong. The experience had to match the visuals.
Classy. Upscale. Familiar. The visual design gives the attendees a sense of pride and recognizes their passion and hard work.